When it comes to buying or selling a home, trust is everything. A home is not only one of the largest financial investments most people will ever make, it’s also deeply personal. That’s why transparency and ethical representation are the cornerstones of a fair real estate transaction.

Unfortunately, not all Realtors operate with the same commitment to their clients. One of the biggest areas where sellers and buyers can be misled is through dual agency representation, when one agent represents both the buyer and the seller in the same transaction.

What Is Dual Agency?

In a dual agency situation, the Realtor is supposed to remain neutral, assisting both sides equally. But in practice, this often creates a conflict of interest. How can one agent truly negotiate the highest price for the seller while also working to secure the best deal for the buyer?

This gray area can lead to:

• Sellers missing out on higher offers due to limited market exposure

• Buyers not having a strong advocate fighting for their best terms

• Agents prioritizing commission over client interests

Why Transparency Protects You

As a homeowner or a buyer, you deserve to know:

1. Who your Realtor really represents

2. How widely your home is being marketed

3. Whether open houses and broker showings are being offered

4. If you’re being given access to all possible opportunities

Full disclosure and open communication protect you from being disadvantaged in the largest financial decision of your life.

The Cost of Limited Exposure

In some cases, homes are sold in a matter of days, without open houses, broker previews, or wide marketing. While this may seem like efficiency, it can also mean the property was never given a fair chance to attract multiple offers. That often translates to leaving money on the table for the seller and a less competitive marketplace for the buyer.

How I Protect My Clients

I believe strongly that every client deserves 100% loyalty, transparency, and advocacy. Here’s how I ensure that:

• Maximum Exposure: I market homes through every available channel: MLS, broker networks, global platforms, and open houses so sellers receive the strongest offers possible.

• Clear Fiduciary Duty: I represent my client’s best interests exclusively, whether buyer or seller, ensuring there’s never a conflict.

• Full Communication: I provide constant updates and total clarity about activity, interest, and offers.

This is how real estate should be conducted: with trust, professionalism, and integrity at the forefront.

The Bottom Line

As an industry, we need to hold ourselves accountable and ensure that clients are never taken advantage of by practices that favor the Realtor over the consumer. If you’re thinking of buying or selling, ask questions, demand transparency, and work with someone who is committed to protecting your interests every step of the way.  

This article is provided for informational purposes only and does not constitute legal advice, tax advice, or a guarantee of real estate outcomes. Real estate laws and regulations vary by jurisdiction and circumstance.

In California, dual agency is governed under California Civil Code § 2079.16, which requires a written disclosure to both buyer and seller when a broker represents both parties in the same transaction. While dual agency is legal under California law, it carries inherent conflicts of interest, and clients are encouraged to carefully review all disclosures and seek independent advice before proceeding.

For guidance regarding your specific situation, please consult with a qualified California real estate attorney, tax professional, or licensed broker.

Because in the end, real estate is about people, not just property.

📞 If you’d like to talk about the market in Palos Verdes or explore your options, I’d be happy to have a confidential conversation.