Welcome to the Peninsula where every view tells a story

Selling a home on the Palos Verdes Peninsula is not just a transaction. It is the careful presentation of a lifestyle that blends ocean light, winding equestrian trails, quiet cul-de-sacs, top-ranked schools, and a rare sense of privacy. Whether your property is a gated estate in Rolling Hills, a coastal bluff home in Rancho Palos Verdes, a tree-lined Valmonte charmer in Palos Verdes Estates, or a ranch view retreat in Rolling Hills Estates, your buyer is discerning, informed, and ready to act when the right home appears.

I am Suzanne Dyer, Realtor at Strand Hill and proud member of Forbes Global Properties. Over the past 30 years I have sold more than 1,000 homes with over one billion dollars in closed volume. I am recognized among the top Realtors in California and was the number one agent in Rolling Hills in 2024 by sales volume. I live and work on the Peninsula and I understand the micro-markets that define value here. This guide distills how I help sellers maximize results in today’s luxury market and how we can position your home to achieve its full potential.

The Palos Verdes market at a glance

The Peninsula is a collection of distinct micro-markets rather than a single market. That is why a one-size strategy never works.

• Palos Verdes Estates
  Valmonte, Lunada Bay, and Montemalaga each attract different buyer profiles. Architecture ranges from Spanish Revival and mid-century to newer coastal contemporary. Walkability, school proximity, and lot elevation influence pricing.

• Rancho Palos Verdes
  Views are king here. Ocean, Catalina, and canyon showcases command premiums. Proximity to Terranea, golf, hiking, and blufftop trails add lifestyle value. Street-to-street variations matter.

• Rolling Hills
  A private, guard-gated city with ranch estates, acreage, barns, and panoramic ridgelines. Scarcity and privacy create a unique luxury segment. The buyer pool is specific and expects expert guidance on equestrian and land use.

• Rolling Hills Estates
  Family-friendly neighborhoods, bridle paths, and a mix of traditional and remodeled homes. Buyers value lot utility, outdoor living, and modernized interiors that still feel warm and livable.

Understanding how buyers compare these sub-markets is the foundation of a winning sale. My team tracks absorption, days on market, price per square foot within narrow radiuses, and the premium assigned to specific view corridors. This is how we position your list price and marketing narrative with precision.

Pricing that builds momentum, not resistance

The most costly mistake is testing the market with a price that creates skepticism rather than urgency. In Palos Verdes the first two weeks are crucial. Qualified buyers watch new inventory closely and they notice when a property is positioned with confidence and evidence.

My pricing method:

1. Micro-comp analysis by neighborhood, view plane, lot usability, elevation, street traffic, remodel quality, and architecture.

2. Buyer lens review that models how today’s buyers think, compare, and bid.

3. Go-to-market strategy that pairs a strategic list price with a release plan designed to cultivate competition.

4. Offer scenario planning that anticipates appraisal, inspection, and financing paths so we protect seller equity from the first showing to closing.

Well-positioned pricing leads to the best outcome. It increases qualified showings, reduces time on market, and can improve the strength of terms that matter to you, including rent-backs, inspection time frames, and deposit structure.

Presentation that makes buyers feel at home

Luxury buyers decide with their eyes and with their feelings. The goal is to help a buyer picture their life unfolding in your spaces from the first online impression to the final walk-through.

What we do before you list:

• Editorial-level photography and drone that celebrates architecture, light, and siting.

• Cinematic video and short-form social cuts that highlight lifestyle, not just rooms.

• 3D tours and floor plans that let relocation buyers experience the flow before stepping inside.

• Pre-market checklists for repairs, paint, lighting, landscape refresh, and minor upgrades that return outsized value.

• Staging plan that could involve full staging, partial edits, or design curation using your pieces with our stylist.

• Accessibility and wellness touches such as air quality, smart home features, and outdoor rooms that show buyers you have cared for the property with intention.

Every property deserves a custom plan. For a Rolling Hills ranch we may lead with equestrian amenities, acreage, and sunrise decks. For a Lunada Bay home we may elevate indoor-outdoor flow, school walkability, and surf culture. For a blufftop RPV home we put the ocean at the heart of the story.

Marketing that reaches the right buyers where they are

Your home does not need more exposure. It needs the right exposure. I combine the reach of Forbes Global Properties with Strand Hill’s local dominance and a digital strategy that targets luxury buyers who are actually in the market.

Your distribution advantage with me:

• Forbes Global Properties network with international exposure, editorial features, and a luxury audience that values curation.

• Premium placements that reach readers of high-end publications and serious property portals.

• Property microsite on your domain for SEO authority with schema, fast load, and share-ready assets.

• Targeted social and search campaigns that focus on relocation, lifestyle interests, and income signals, along with retargeting for viewers who engaged with your tour or brochure.

• Agent-to-agent network across top markets so we alert qualified buyer agents early and manage interest professionally.

• Community integration with local clubs, schools, and charitable networks when appropriate, which can surface private buyers already connected to Palos Verdes.

The result is not just more views. It is better views from the right buyers, which leads to stronger offers.

Negotiation that protects your equity

Negotiation begins before the first showing. It is shaped by how we price, present, and release your property, and by the credibility we build with buyer agents.

How I manage the offer stage:

• Clear terms and timelines that set expectations and reduce surprises.

• Communication that is professional, responsive, and firm about seller priorities.

• Strategy for multiple offers that goes beyond the top line number and evaluates strength of funds, risk, and likelihood of closing.

• Skilled handling of appraisal, inspection, and repairs with options that protect your bottom line while keeping the deal moving.

• Experienced navigation of trust, probate, relocation, and leaseback needs.

My goal is consistent and simple. Create a positive path for buyers while safeguarding your interests at every step.

The Seller’s Playbook: step by step

1. Confidential consultation to understand your goals, timing, and target outcome.

2. Micro-market valuation with a clear price strategy and net sheet.

3. Preparation plan with timeline, vendor coordination, and budget for high-return updates.

4. Asset creation including photography, video, virtual, brochures, and copy that tells your home’s story.

5. Marketing launch that combines private previews, network outreach, and public release.

6. Offer management with transparent communication and structured comparison of terms.

7. Escrow stewardship that anticipates issues, manages contingencies, and keeps both sides focused on closing.

8. After-closing support for moves, storage, referrals, and your next purchase or exchange.

What adds the most value before you list

Small, targeted updates often outperform large renovations when timing matters. Here are items that consistently return value on the Peninsula.

• Fresh interior and exterior paint in a cohesive palette

• Landscape refresh with emphasis on entries and view corridors

• Updated lighting that warms the interiors and showcases ceilings

• Hardware and fixture swaps in kitchens and baths to modernize the look

• Minor bath refresh such as mirrors, faucets, and glass

• Floor refinishing or replacement where condition distracts

• Decluttering and curated staging that lets buyers breathe

If we decide on larger projects, I can connect you with vetted local vendors who understand our timeline and level of finish.

The Forbes Global Properties difference

Luxury buyers trust brands that stand for quality and access. Forbes Global Properties provides exactly that. As part of this network I amplify your home to an audience that values design, privacy, and provenance. Editorial storytelling, global reach, and a membership built by top brokerages work together to position your property among the world’s most desirable listings. Pair that with Strand Hill’s leadership in the South Bay and you have a platform that delivers both reach and local precision.

Frequently asked questions from Palos Verdes sellers

When is the best time to list on the Peninsula
Quality inventory wins year round. That said, spring and early summer bring family buyers who want to settle before school starts. We can also create a strong fall launch that targets relocation and move-up buyers. The right preparation and marketing matter more than the month.

Do I need to stage if my home is already beautiful
Often yes, even if the staging is partial. The goal is to help buyers visualize scale, flow, and lifestyle. Staging is about emphasizing the features that sell and simplifying what distracts.

How long will it take to prepare my home
We usually plan two to three weeks for light preparation and media, and longer for more ambitious updates. Your timeline drives the plan and we manage the process to keep stress low.

What if I want privacy
Private showings, controlled release, and network-first strategies can balance exposure with discretion. In Rolling Hills and other privacy focused areas this approach can be ideal.

Proof of process

• Over one billion dollars in closed sales across the South Bay and Palos Verdes

• More than 1,000 homes sold with repeat clients and referrals across the Peninsula

• Recognized among Real Trends top agents in California and the Los Angeles Business Journal Top 100

• Number one agent in Rolling Hills by 2024 sales volume

• Deep community involvement that strengthens local relationships and trust

Results come from experience, discipline, and doing the small things well, every time.

Your custom valuation and sale plan

Every property on the Peninsula is unique. The right price and the right plan begin with a conversation about your goals. I will prepare a confidential micro-market analysis, review strategies for preparation and timing, and recommend the exact steps that will increase your home’s value in today’s market.

Schedule a private meeting with me today to discuss your path to market and the outcomes that matter most to you. We will map your timeline, clarify your priorities, and start building the presentation and exposure your home deserves.

Suzanne Dyer

StrandHill | Forbes Global Properties #1 Realtor

[email protected]

310-528-7480